Brand activation involves the planning of experiences that make your brand known to your target market, which in turn increases brand awareness and engagement.
There are many ways to activate a brand, some of which include social media marketing, advertising campaigns, and experiential marketing. Choosing a strategy that can best reflect the goals and values of your brand is crucial in enabling your target audience to feel a genuine connection to it. By creating experiences that inspire and engage your target audience, they will become more engaged in your brand as they develop a sense of belonging in the community.
Brand activation can not only help a brand stand out in a crowded market by developing brand awareness and loyalty, but it can also drive sales and support a brand’s long-term marketing objectives.
Definition of event marketing
Sponsors have a greater reach as hybrid events allow for physical and virtual attendees. They can participate remotely via online exhibits and video presentations, crucial for events that want to host international sponsors and speakers during the pandemic.
What are the various event formats?
Due to the enhanced reach which attracts more attendees and sponsors, they can dramatically increase turnover. The increased flexibility reduces financial risk as it’s easier to scale back physical events and increase online presence to reach more remote attendees.
How can event marketing be useful for my brand?
Businesses can increase brand awareness by reaching a larger audience and generating buzz surrounding their goods and services. Valuable leads are also generated from the events due to the contact information gathered, which can be useful for the sales team.
Additionally, one-on-one interactions with the brand are highly encouraged through customer engagement at events with activities such as games or quizzes, which boosts brand loyalty. Companies can also follow up with attendees after the event to get their feedback in order to assess the event’s success and pinpoint areas that need improvement in the future.
Since the topic of how event marketing can benefit your brand has been covered, let’s explore one of the subsets of event marketing: product launches. A new product or service is introduced to the market through a product launch, which can include press conferences, product demonstrations, experiential events, and more.
What are some benefits of product launches?
A product launch can benefit your brand in a multitude of ways, its ability to increase sales being one of the main benefits. A successful product launch can lead to a spike in sales as consumers clamour to try the new product or service. On top of that, it can help your brand establish its position in the market and set itself apart from its competitors. Most importantly, a successful product launch can build brand loyalty and encourage repeat business when you provide customers with a positive and memorable experience.
How INX can help you implement a brand activation strategy
INX has been offering event marketing and production services locally and regionally since 2012. In today’s competitive business environment, it is becoming increasingly important to create tangible experiences and form long-term emotional connections with customers to build a loyal community around your product or service.
We can provide a full range of brand activation strategies thanks to our competence and expertise, including consumer promotions, experiential marketing, digital campaigns, shopper marketing, sampling campaigns, and more. For more information on how we can help your brand succeed, fill out the contact form on our website.