Give your clients an impeccable brand experience & bring out the best of your brand.
ABOUT BRAND ACTIVATION
How INX Service helps to activate brand engagement?
Brand Activation is a Marketing Discipline, the art of Driving Consumer Action. Our Brand Activation team specialise in creating innovative and interactive experiences to activate our client’s brand through Integrated Communications, Advertising, Events Management and many more. With a handful of resources and tools at our fingertips, we are able to assist and give our client the best in Brand Marketing and Brand Activation.
A successful Brand Activation enables your brand to engage directly with consumers and build a loyal brand community around your product or service. Activations, are often brand experiences that are inclusive and interactive, ignite the fire that will light the way for people to find your product and align with your objective.
What are the types of Brand Activations that INX support?
INX had been creating Experiential On-Ground Activations, Campaigns, Meetings. Incentives. Conferences & Conventions. Exhibitions (M.I.C.E), Creative Works, Mobile Vehicle Advising, Pop Up Store and Productions for Brand Managers, Creative Agencies and Conference Managers.
Some of the Brand Activation and Marketing Channels includes building credibility through Social Media Marketing, planning Pre-Event Campaigns teaser that leads up to your main event, promote your Brand Activation through unconventional Guerrilla Marketing approach, Live Events management, Digital/Experiential Activities to encourage participation and last but not least, Out of Home Media to increase awareness of your Brand Activation.
INX produce various lifestyle events/campaigns by crafting strategic messages and marketing plans for our clients. We have extensive technical knowledge and unique production capabilities, which allow us to deliver innovative and impressive yet practical ideas to clients. With such, our clients experience a fuss-free and smooth execution from conceptualisation to on ground activation, providing less work and more returns.
The Brand Activation Flow
As a one-stop branding & event agency in Singapore, our team will expertly manage your Brand Activation needs, supporting or partnering with you in your journey of developing, creating and executing a world class Brand Activation campaign, bringing out the best of your brand.
What is Brand Activation?
Developing a Brand Activation Strategy
Brand activation is an important step in the marketing process. It is essential to develop a successful brand activation strategy. This strategy will help to create a positive relationship between the brand and customers, as well as to generate brand loyalty and awareness. A good brand activation strategy should focus on creating an engaging experience for the customer. It should also involve the use of digital, social media, and experiential marketing to create a lasting impression. Additionally, it should include tactics to measure the success of the brand activation so that strategies can be improved. To develop an effective brand activation strategy, organizations should first identify their target audience and define their goals. Once goals are established, brands must create a plan of action to reach those goals. This may include activities such as product sampling, interactive experiences, and storytelling. Lastly, brands should monitor and evaluate the results of their brand activation strategy, so that they can optimize their efforts and maximize their return on investment. By following these steps, a successful brand activation strategy can be developed.
Setting Key Performance Indicators
Best Practices for Brand Activation
MORE about us
INX is not just an event marketing and event production agency who conceptualise, plan and manage the campaign, we have the tools and resources in-house to aid in the design, operation and production phase, and the key in this fast moving age, which could make a great difference in terms of speed, and most important, the full control and communication in the whole spectrum of the campaign operation.
Speak for us
Communication is the key to success, and everyone from various division under a single roof offer our brand managers a peace of mind. We may not have the best ideas always, but we have the best infrastructure to roll out any brand activation campaign.
In 2017, INX executed for us a pop-up night club on a project for our client, the Central Narcotics Bureau (CNB), complete with music, disco lights and special distortion effects to convey our anti-drug message. Not only was this very well-received by both our client and the young target audience, the project also garnered us an Effies Silver Award for Brand Experience.
Since then, we have collaborated with INX on a few more marketing events / roadshows and they have not failed us thus far. INX has proven to be an effective partner, especially for large-scale events, and we’ll not hesitate to rope them in for our projects whenever the opportunity arises.