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BRAND
ACTIVATION​

Give your clients an impeccable brand experience & bring out the best of your brand.

ABOUT BRAND ACTIVATION

Brand Activation is a Marketing Discipline, the art of Driving Consumer Action. Our Brand Activation team specialise in creating innovative and interactive experiences to activate our client’s brand through Integrated Communications, Advertising, Events Management and many more. With a handful of resources and tools at our fingertips, we are able to assist and give our client the best in Brand Marketing and Brand Activation.

A successful Brand Activation enables your brand to engage directly with consumers and build a loyal brand community around your product or service. Activations, are often brand experiences that are inclusive and interactive, ignite the fire that will light the way for people to find your product and align with your objective.

Some of the Brand Activation and Marketing Channels includes building credibility through Social Media Marketing, planning Pre-Event Campaigns teaser that leads up to your main event, promote your Brand Activation through unconventional Guerrilla Marketing approach, Live Events management, Digital/Experiential Activities to encourage participation and last but not least, Out of Home Media to increase awareness of your Brand Activation.

INX had been creating Experiential On-Ground Activations, Campaigns, Meetings. Incentives. Conferences & Conventions. Exhibitions (M.I.C.E), Creative Works, Mobile Vehicle Advising, Pop Up Store and Productions for Brand Managers, Creative Agencies and Conference Managers.

INX produce various lifestyle events/campaigns by crafting strategic messages and marketing plans for our clients. We have extensive technical knowledge and unique production capabilities, which allow us to deliver innovative and impressive yet practical ideas to clients. With such, our clients experience a fuss-free and smooth execution from conceptualisation to on ground activation, providing less work and more returns.

As a one-stop branding & event agency in Singapore, our team will expertly manage your Brand Activation needs, supporting or partnering with you in your journey of developing, creating and executing a world class Brand Activation campaign, bringing out the best of your brand.

Brand activation singapore

Identify & Discover

Understanding your Brand Activation Objectives, Key Performance Indicators, Target Audience and other requirements

Strategize

Determining the right tactics (Experiential, Sampling, Exhibition or In-Store Activity) for your Brand Activation

Planning

Designing the perfect audience foot flow, considering budget, aesthetics, space and media angle with emotional engagement in mind

Execution

Managing all angles onsite, including but not limited to design, fabrication,
equipment, licenses, manpower and media angle

Post-Review

Discussion on what went well and what could be better for your Brand Activation

know

MORE about us

INX is not just an event marketing and event production agency who conceptualise, plan and manage the campaign, we have the tools and resources in-house to aid in the design, operation and production phase, and the key in this fast moving age, which could make a great difference in terms of speed, and most important, the full control and communication in the whole spectrum of the campaign operation.

Our Clients
Speak for us

Communication is the key to success, and everyone from various division under a single roof offer our brand managers a peace of mind. We may not have the best ideas always, but we have the best infrastructure to roll out any brand activation campaign.

The AIA activations at The Music RunTM by AIA 2018 was beautifully executed by INX, in particular the AIA Ignite light show, which completely wowed the crowd and brought the event’s after party to a whole new level. INX’s creativity, innovativeness and commitment to perfect the AIA activations while keeping cost within budget should be commended.
Esther Tan
Section Head – Brand & Corporate Communications AIA Singapore Private Limited
My team and I have worked with INX Events and Productions on several projects over the past few years and we have found them to be truly professional and exacting in their standards of event execution. More importantly, they are also able to translate our communication / marketing objectives effectively.

In 2017, INX executed for us a pop-up night club on a project for our client, the Central Narcotics Bureau (CNB), complete with music, disco lights and special distortion effects to convey our anti-drug message. Not only was this very well-received by both our client and the young target audience, the project also garnered us an Effies Silver Award for Brand Experience.

Since then, we have collaborated with INX on a few more marketing events / roadshows and they have not failed us thus far. INX has proven to be an effective partner, especially for large-scale events, and we’ll not hesitate to rope them in for our projects whenever the opportunity arises.
Amy Chew
Senior Account Director - Asatsu-DK Singapore Pte. Ltd.
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